Case Study: REV Media Group boosts content engagement with Insider

REV Media Group boosts content engagement with Insider’s personalized CX capabilities

REV Media Group, one of Malaysia’s leading digital publishers, wanted a way to optimize content and user experiences as readers increasingly moved through a crowded digital publishing landscape. The company partnered with Insider in 2017 to help improve engagement, encourage readers to spend more time on site, and direct them to content they were more likely to read.

Using Insider’s personalization platform, REV Media Group automated browser push notifications, personalized homepage content, and added targeted sharing scenarios. Insider also helped implement a reading progress bar and make homepage section subheaders clickable, resulting in a 22.3% uplift in average session duration, up to 168% pages per session uplift on desktop, up to 141% average session duration uplift on desktop, up to 110% pages per session uplift on mobile, and up to 70% average session duration uplift on mobile.

REV Media Group

Paul Moss

General Manager for Data Services