Case Study: PUMA achieves a 27% increase in conversion rate with Insider

PUMA increases CVR by 27% with Insider

PUMA, a global sports retailer, sought to enhance its recently relaunched eCommerce website to drive more sales and improve online store performance. The brand faced challenges with high bounce rates due to poor product discovery and needed a way to generate more customer reviews to influence purchasing decisions. To address this, PUMA partnered with Insider and its personalization platform.

Using Insider's solutions, including Top Search, Social Proof, on-site banners, and Tab Talk, PUMA created personalized and timely experiences for shoppers. This strategy reduced bounce rates, improved navigation, and encouraged purchases. The implementation by Insider resulted in a 27% increase in overall conversion rate and a 10X increase in customer reviews compared to the period before.

PUMA