Case Study: ProductPro achieves a 25% conversion rate uplift with Insider

ProductPro drives conversion rate by +25% with immersive product discovery

ProductPro, an O2O store based in Hong Kong, had more than 5,000 SKUs on its website and needed a better way to guide visitors to the right products. With a rapidly growing catalog and a small team, the company wanted to improve product discovery and reduce high cart abandonment rates.

Using Insider’s InStory, ProductPro created immersive onsite stories for desktop and mobile visitors and tailored one-to-one experiences for different users. Insider’s solution delivered a +25% conversion rate uplift, a 1.65% AOV uplift, +181% conversion of new users, and an 8.4% reduction in browser abandonment.

ProductPro

Logan So

ECommerce Manager