Case Study: PizzaPortal.pl achieves double-digit conversion uplift with Insider gender prediction

PizzaPortal.pl boosts conversion rates with Insider's gender prediction

The customer, PizzaPortal.pl, a major online food-ordering service in Poland, faced the challenge of identifying user gender to surface the most relevant restaurant options, as food preferences are heavily influenced by this factor. To provide a more personalized experience, they partnered with the vendor Insider and its predictive platform to build comprehensive user profiles.

Insider implemented a solution using machine-learning algorithms to predict user gender. This allowed PizzaPortal.pl to personalize its homepage in real-time, showing users predicted to be female healthier food options and targeting users predicted to be male with pizza and burger restaurants during important football matches. As a result, Insider helped PizzaPortal.pl achieve a double-digit uplift in its conversion rate.

PizzaPortal.pl