Case Study: Philips achieves a 35% uplift in AOV with Insider

Philips increases average order value by 35% with personalization

Philips worked with Insider to improve onsite engagement and reduce hesitation at checkout across its web and mobile web experiences. The company wanted to build trust, encourage faster purchase decisions, and increase conversions and average order value.

Insider implemented social proof messages, AI-powered Smart Recommender, a free-shipping progress bar, and personalized coupon overlays for new visitors. These campaigns produced a 3.74% uplift in AOV, a conversion rate increase of as much as 14%, a 40.11% uplift in mobile web conversion rate, +20K€ in incremental revenue, a 35.17% uplift in AOV, a 14.94% uplift in desktop web conversion rate, and a 10.15% uplift in mobile web AOV.

Philips

Anissa Bégin

Website & SEO Manager