Case Study: PharmaMarket achieves 26% search add-to-cart rate and €1.6M revenue with Insider

PharmaMarket boosts search add-to-cart rate 26% with Insider

PharmaMarket, a leading online pharmacy and beauty retailer, partnered with the vendor Insider to overcome the challenge of delivering generic, algorithm-driven product recommendations. Their existing search functionality was limited and did not leverage user data, which prevented them from providing a tailored customer experience that could boost engagement and conversions.

Using Insider’s Smart Recommender and Eureka solutions, PharmaMarket implemented 10 advanced algorithms and upgraded to semantic search to deliver hyper-personalized product suggestions and results. This solution drove a 26% search add-to-cart rate and attributed €1.6 million in revenue within just one quarter, alongside a 3% uplift in their overall sitewide conversion rate.

PharmaMarket