Case Study: Peugeot achieves 120% more test drive applications with Insider One

Peugeot boosts test drive applications by 120% with Insider

Peugeot, a major European automotive manufacturer, faced the challenge of converting online researchers into leads for test drives, a crucial step in the lengthy automotive buying process. To address this, they partnered with the vendor Insider and utilized its One platform, specifically employing an exit-intent technology to capture potential customers.

Insider implemented a personalized customer journey using exit-intent overlays to generate leads. This solution delivered quick and effective results, dramatically increasing test drive form fills. Within the first 20 days, Peugeot achieved a 120% uplift in test drive applications and sold 11 cars directly from the campaign.

Peugeot