Case Study: Pegasus boosts conversions and ROAS with Insider AI Insights

Pegasus boosts ROAS and conversions with Insider AI insights

Pegasus, a major low-cost airline in Europe, faced intense competition and the challenge of optimizing its online advertising acquisition costs to improve its return on ad spend. To address this, the airline partnered with vendor Insider to leverage its AI-powered Predictive Ad Audiences (PAA) service.

Insider's solution used machine learning to identify and target visitors with a high likelihood of purchasing tickets or booking travel. This allowed Pegasus to create tailored ad experiences for interested audiences rather than broad groups. Insider also implemented social proof on mobile to create urgency and speed up bookings. As a result, Insider helped Pegasus significantly improve its conversion rates and return on ad spend.

Pegasus