Case Study: Pegasus achieves a 17% ROAS increase and 93% CVR lift with Insider

Pegasus boosts ROAS 17% with Insider

Pegasus, a low-cost airline, sought to optimize its online advertising spend to acquire new customers and generate more revenue from existing ones while maintaining a favorable return margin in a competitive industry. They partnered with the vendor Insider to address this challenge.

Insider implemented its Predictive Ad Audiences (PAA) solution, using AI to identify and target visitors most likely to make purchases like bookings. Insider also suggested using its Social Proof tool on mobile sites to create urgency. With Insider, Pegasus achieved a 93% increase in conversion rate and a 17% increase in return on ad spend.

Pegasus