Case Study: OTTO achieves 5% higher AOV with Insider onsite personalization

OTTO boosts AOV 5% with Insider

Otto, a major home shopping organization, wanted to improve engagement on its product pages and retain customers on its mobile website. To address these challenges, they partnered with the vendor Insider, utilizing its onsite personalization platform and Mobile Web Suite.

Insider implemented several solutions, including displaying top customer reviews on product pages and using exit-intent banners on the mobile web. These strategies led to significant measurable improvements: an 8.73% uplift in conversion rate and a 5% increase in average order value from the reviews, plus a further 15.92% conversion rate uplift on mobile from the exit-intent campaign.

Otto