Case Study: Melvita achieves a 28% conversion uplift with Insider

Organic beauty leader Melvita boosts conversion rate by 28% with social proof

Melvita, an organic beauty brand from the south of France, wanted to address high exits on its product pages and a low add-to-cart rate. The company partnered with Insider to improve conversions and support a planned summer growth campaign.

Insider implemented personalized social proof messaging and segmented campaigns to encourage hesitant shoppers and strengthen confidence at checkout. The result was a 28% conversion uplift, a +107% increase in revenue at the start of summer, and +88% new customers to Melvita’s website.

Melvita

Ceres Yu

Digital Marketing & Brand Communications Manager