Case Study: an online gambling platform boosts revenue with Insider One

Online Gambling Platform boosts revenue by 46% with Insider

An online gambling platform wanted to drive more of its 2.5 million users from its primary sports betting service to its low-stake football pool game. Their challenge was to encourage players, particularly those with minimal account funds, to try the alternative game. They partnered with Insider to implement a solution using its behavioral targeting module.

Using Insider's platform, the company targeted over 450,000 users who had less than 3 euros in their account with a notification after login. This message highlighted that there was no minimum stake to play the football game. This clever targeted messaging campaign by Insider resulted in a 46% conversion uplift, successfully boosting revenue.