Case Study: OLX achieves 8.2% CTR on mobile web with Insider One

OLX drives an 8.2% click-through rate on mobile web

OLX, one of the largest classified ad websites in the world, needed a better way to show relevant listings to buyers and sellers across its large mobile web audience. As a horizontal classifieds platform with millions of products in many categories, OLX wanted each visitor to find what they were looking for within seconds, which made personalization on olx.co.id important.

Using Insider One, OLX personalized its mobile web homepage and navigation with Category Optimizer, delivering different menus and category listings based on visitors’ historical data. Insider also supported web push notifications on mobile web, helping OLX reach users who had not downloaded the app; the brand reported an average opt-in rate of 4.4% and an average CTR of 8.2% for triggered push notifications on mobile web.

OLX

Doan Siscus

Chief of Operation and Data Science