Case Study: OLX achieves 8.2% mobile web CTR with Insider One

OLX drives 8.2% mobile web CTR with Insider

OLX, one of the world's largest classified ad websites, faced the challenge of providing a relevant and personalized experience for its millions of buyers and sellers on its mobile web platform. To engage users more effectively, they partnered with Insider and implemented its solutions for the mobile web.

Using Insider's Category Optimizer, OLX personalized each visitor's homepage and navigation based on their historical data. This solution achieved a 30.5% average CTR and a 25.9% uplift in session durations. Furthermore, Insider's web push notifications on the mobile web achieved an 8.2% average CTR, effectively turning more visits into conversions for OLX.

OLX