Case Study: NTV boosts app engagement and drives 1.6 million sessions with Insider mobile push notifications

NTV boosts app engagement with Insider and 8.45% push open rate

The customer, NTV, a nationwide news service, wanted to boost mobile app engagement to become Europe's leading news app and increase ad revenue. To achieve this, they partnered with the vendor Insider to utilize its mobile push notification capabilities.

Using Insider's platform, NTV sent bulk push notifications alerting users to breaking news, which directed them to articles within the app. This strategy from Insider was highly successful, resulting in a push open rate of 8.45% and generating 1.6 million new app sessions.

NTV