Case Study: Nissan India achieves 21% conversion rate with Insider

Nissan India achieves 21% conversion rate with Insider

Nissan India, the Indian subsidiary of Nissan Motor Co. Ltd Japan, was looking to enhance its customer engagement and conversion strategies. To address this challenge, they turned to the vendor Insider and leveraged the custom segmentation capabilities of their platform, Insider One.

By implementing Insider's solution, Nissan India was able to create highly targeted customer segments. This strategy yielded impressive results, achieving a 21% conversion rate. The success has led Nissan India to plan a significant expansion of its partnership with Insider, including replacing its existing CRM system and integrating after-sales journeys onto the platform.

Nissan India