Case Study: Nayomi boosts AOV and conversion with Insider

Nayomi increases average order value and conversion rates with onsite optimization

Nayomi, part of KOJ, wanted to improve onsite engagement and make the purchase journey smoother for its online shoppers. Working with Insider, the retailer focused on product discovery, offers, and navigation changes to support conversion and average order value.

Insider recommended a recently viewed items widget and an A/B test that hid the navigation bar for users with more than AED 400 in cart value. The changes drove a 16.54% uplift in AOV, a 54.93% increase in conversion rate, and AED 37,671 in incremental revenue from the widget, while the navigation test produced a 15.80% increase in CR, a 2.19% uplift in AOV, and AED 49,990 in incremental revenue.

Nayomi

Osman Jamjoom

Head of Omnichannel