Case Study: Ulmart increases email subscription conversions by 10.49% with Insider

More than 50,000 subscribers and a 10.49% conversion rate uplift with contextual email subscription personalization

Ulmart, a 100% online retailer with a large product catalog, wanted to convert more website visitors into email subscribers and collect better data for customer segmentation. The company was using Insider to improve email marketing and reduce the inefficiency of broad mass mailing and immediately dismissed email capture prompts.

Insider created an email subscription layer that appeared only to visitors on children category pages and asked for details such as the gender and birthday of their children. This contextual personalization increased conversion rate by 10.49% and brought in more than 50,000 subscribers, helping Ulmart collect more customer data for more personalized campaigns.

Ulmart

Igor Kuzmenko

Head of Product Marketing and E-commerce Tools Department