Case Study: Monster Notebook achieves 2.9X ROAS growth with Insider Predictive Ad Audiences

Monster Notebook reduces ROAS by 2.9X with Insider

Monster Notebook, a personal computer brand, wanted to better understand its online visitors' behaviors to identify those most likely to convert and increase its return on ad spend. They partnered with Insider and used its AI-backed Predictive Ad Audiences service to help segment their audience and prioritize high-intent users for their remarketing campaigns.

Insider's solution involved creating predictive segmentation lists with high purchase intent for use in Google Ads campaigns. This strategy, implemented over a 13-month period, resulted in a 2.9X increase in return on ad spend and a 65% decrease in cost per acquisition for Monster Notebook, demonstrating the significant impact of Insider's AI-powered targeting.

Monster Notebook