Case Study: Monster Notebook achieves 2.9X ROAS with Insider’s Predictive Ad Audiences

Monster Notebook reduces return on ad spend by 2.9X with AI-backed remarketing

Monster Notebook, a personal computer brand, wanted to better understand which website visitors were most likely to buy and then prioritize those high-intent users in its remarketing campaigns. Working with Insider and Sempeak, the company aimed to distinguish qualified visitors who had already shown interest and keep the brand visible during the purchase process.

Insider’s AI-backed Predictive Ad Audiences were used alongside audiences from Google Analytics and Google Ads in Monster Notebook’s Google Display Remarketing campaigns. Over 13 months, the campaign using Insider’s lists delivered a 65% decrease in cost per conversion, a 440% increase in conversion rate, a 10% increase in average order value, and a 2.9x increase in ROAS compared with the control campaign.

Monster Notebook

Kayra Keri Kupcu

Corporate Communications Manager