Case Study: Horace increases conversions and product discoverability with Insider

Men’s Grooming Brand Horace increases conversions and product discoverability with Insider

Horace, a men’s grooming brand, wanted to personalize the customer journey and help every man find the right products for his skin type. To support that goal, Horace selected Insider and its One platform to improve product discovery and drive ecommerce performance, especially on mobile.

Using Insider’s InStory experience, rich web-push notifications, Social Proof, and cross-channel personalization, Horace tailored content to purchase history, real-time behavior, and predicted actions. Insider helped Horace achieve a 3X return on investment in less than 12 months, gain 40k new subscribers through rich web-push notifications, and lift conversion rate by 22% with Social Proof.

Horace

Kim Mazzilli

Co-Founder