Case Study: Medpets boosts customer loyalty and conversions with Insider

Medpets boosts conversion rate 11.6% with Insider

Medpets, an online pet supply and veterinary medicine retailer, wanted to decrease cart abandonment and increase average order value to improve customer loyalty. They partnered with the vendor Insider to implement its personalization and conversion platform.

Insider provided a multi-faceted solution, deploying triggered web push notifications for cart recovery, social proof messages, and a purchase progress bar. These features, along with location-based weather banners and customer review integrations, directly addressed Medpets's goals. The results were significant, including an 11.6% conversion rate uplift from web push, a 6.99% average order value increase from social proof, and a 12.57% average order value uplift from the progress bar. Insider's tools effectively helped Medpets enhance customer engagement and drive sales.

Medpets