Case Study: Media Prima achieves 525.71% uplift in average session duration with Insider One’s InStory

Media Prima drives 525.71% uplift in average session duration with InStory

Media Prima, Malaysia’s leading fully integrated media house, wanted a platform to optimize content and improve user experiences across its digital brands. The company worked with Insider, starting in 2017, and used Insider’s personalization platform to tailor content and engagement based on visitor behavior and preferences.

With Insider, Media Prima sent automated browser push notifications, personalized homepage content, and created targeted scenarios to encourage social sharing. The results included a 90% uplift in pages per session and over 300% uplift in average session duration on The News Straits Times, a 60% uplift in pages per session and 75% uplift in average session duration on NST’s mobile homepage, and a 525.71% uplift in average session duration on Says.com using Insider’s InStory.

Media Prima

Paul Moss

General Manager for Data Services