Case Study: Media Prima achieves 525.71% higher average session duration with Insider InStory

Media Prima boosts average session duration by 525.71% with Insider

Media Prima, a leading media group in Malaysia, sought a platform to optimize content and create personalized user experiences across its digital properties. They partnered with the vendor Insider to leverage its personalization platform.

Using Insider’s platform, including the InStory tool, Media Prima delivered content based on visitor behavior and preferences. This included automated browser notifications and a personalized homepage. The solution drove remarkable engagement, most notably a 525.71% uplift in average session duration on one property using InStory, alongside significant increases in pages per session. Insider helped Media Prima exceed its key performance goals.

Media Prima