Case Study: Maxaroma achieves $2.3M incremental revenue with Insider

Maxaroma generates $2.3M incremental revenue with Insider

MaxAroma, a retailer specializing in fragrances and cosmetics, faced challenges in boosting onsite engagement and product discovery with its small team, requiring a low-development solution that could deliver quick ROI. They partnered with Insider to implement its InStory solution for visual storytelling and personalization.

Insider provided its AI-powered InStory tool, which uses personalized product recommendations and fullscreen experiences across web and mobile channels. This solution enabled MaxAroma to significantly enhance the customer journey. The results included generating $2.3 million in incremental revenue and achieving a 75% ROI specifically from the personalized recommendation program.

Maxaroma