Case Study: MATY increases AOV by 6% with Insider

MATY lifts average order value by 6% with the help of AI

MATY, the French watchmaker and jewelry manufacturer founded in 1951, wanted a better way to communicate with customers and reduce cart abandonment on its ecommerce site. With a large opt-in email database and more than 16 million annual visits to MATY.COM, the company needed a new channel to retain visitors and improve engagement. MATY worked with Insider to address these goals.

Insider helped MATY use Cart Abandonment Push, Social Proof, A/B Testing, and InStory to target visitors and improve onsite performance. The results included a 9.86% conversion rate on cart abandoners, a 14.51% uplift in conversion rate from Social Proof, a 6.69% uplift in Average Order Value and 9.69% uplift in incremental revenue from A/B testing, and a 5.29% uplift in conversion rate plus a 2.74% uplift in AOV from InStory campaigns.

Maty

Ahmed Chinbou

Head of eCommerce - Interim Consultant