Case Study: Matahari achieves 356X ROI in four months with Insider

Matahari achieves 356X ROI in 4 months with Insider

Matahari, one of Indonesia's largest retail companies, faced the challenge of bridging the gap between its offline and online revenue streams. Their email campaigns were generic and suffered from low engagement, and they struggled to create a seamless omnichannel experience for their customers. To address this, they partnered with vendor Insider to leverage its personalization and customer journey tools.

Insider implemented a solution using its suite of products, including a CDP for data unification, Architect for automated customer journeys, and the App Suite for mobile engagement. By creating personalized campaigns based on customer data, Insider helped Matahari achieve a 356X ROI in just four months. The results also included a 328% increase in email open rates and a 48% increase in click-through rates, significantly boosting both online and offline revenue.

Matahari