Case Study: Martes Sport achieves 30X ROI with Insider

Martes Sport boosts conversion rate by 30.77% with Insider

Martes Sport, a leading sports goods conglomerate in Central and Eastern Europe, sought to improve onsite user engagement and promote specific product categories on its website. To address this challenge, they partnered with vendor Insider and utilized its personalization solutions.

Insider implemented a personalized Top Bar banner on the Martes Sport homepage to showcase relevant products and accessories based on user preferences. This solution from Insider drove a 30.77% uplift in conversion rates. Overall, the use of Insider's web and mobile web personalization resulted in a 13.52% increase in average order value and a 30X return on investment.

Martes Sport