Case Study: Martes Sport achieves 30X ROI with Insider

Martes Sport achieves 30X ROI with web personalization

Martes Sport, a sports goods retailer with more than 350 stores across Poland and abroad, wanted to improve onsite engagement, product discovery, and conversion across its web and mobile web channels. The company also needed better ways to engage returning visitors who had abandoned carts and to increase new visitor sign-ups.

Working with Insider, Martes Sport used image overlays, lead generation overlays with discount codes, AI-powered Smart Recommender, Top Notifications, Splash Screens, and homepage Top Bars. Insider’s personalization tools helped Martes Sport achieve a 10.3% uplift in clicks, a 6.6% increase in conversion rates, a 2% uplift in CTR, a 6.27% uplift in Revenue Per User, a 4.85% uplift in Conversion Rate, a 13.52% uplift in AOV, and a 30.77% uplift in Conversion Rates, with the company also citing a 30X ROI.

Martes Sport

Przemysław Golba

Head of ECommerce