Case Study: MadeiraMadeira Achieves 52X ROI with Insider Architect

MadeiraMadeira achieves 52X ROI with Insider

MadeiraMadeira, Brazil's largest home goods platform, needed a faster way to run personalized WhatsApp marketing at scale and engage customers on their preferred channel. To address this challenge, they turned to the vendor Insider and its Architect solution for AI-native journey orchestration.

Insider implemented its platform to help MadeiraMadeira quickly launch personalized WhatsApp campaigns using real-time customer data. The solution was then extended to create consistent cross-channel customer experiences across email and SMS. The results were significant, including a 52x return on investment, a 3.5x higher conversion rate on WhatsApp, and an increase in average order value.

MadeiraMadeira