Case Study: MAC Cosmetics achieves 8.9X ROI with Insider

MAC Cosmetics India achieves 8.9X ROI using Insider’s cross-channel journey orchestration and gamification

MAC Cosmetics India wanted to improve personalized shopping experiences on its website and mobile web, especially for younger customers. The brand also needed better ways to turn anonymous visitors into subscribers, promote limited-time offers, reduce cart abandonment, and increase conversion and revenue.

Using Insider’s cross-channel journey orchestration, gamification, AI-powered Smart Recommender, InStory, and Architect, MAC Cosmetics ran campaigns such as Wheel of Fortune, Memory Game, product recommendations, mobile stories, and cart recovery journeys. Insider helped MAC generate 53,000 leads in two days, achieve 4.43% conversion and 64.95% clickthrough rate from Wheel of Fortune, 4.78% conversion and 29.28% clickthrough rate from Memory Game, 2.3% conversion and 20.56% add-to-cart rate from Smart Recommender, 11.3% conversion rate uplift and 7.28% AOV uplift from InStory on Singles Day, and 16.69% conversion with 14.45% clickthrough rate from Architect across channels.

MAC Cosmetics

Karen Thompson

India Brand Head