Case Study: MAC Cosmetics achieves 17.2X ROI with Insider’s Web Suite

MAC Cosmetics achieves 17.2X ROI with Insider

MAC Cosmetics, a global beauty retailer, faced challenges in generating leads in a new region and improving online engagement and conversion rates. They partnered with Insider to leverage its Web Suite and AI-powered tools to build a robust customer database and deliver a more personalized shopping experience.

Using Insider's gamification templates, AI-powered recommendation engine, and cross-channel journey orchestration tool Architect, MAC successfully converted anonymous visitors into leads and delivered targeted messages. The solution generated 53,000 new leads in two days, increased average order value by 7.28%, and achieved a 4.78% boost in conversion rate, resulting in an impressive 17.2X ROI for MAC Cosmetics.

MAC Cosmetics