Case Study: Lexus achieves 12X ROI growth and higher conversions with Insider

Lexus drives 12X ROI growth and boosts conversion rates by 86.5% with Insider

Lexus, a leading automotive company, was seeking to optimize their web and mobile experiences to increase lead generation, improve product discovery, and boost sales. They partnered with the vendor Insider to implement personalized engagement tools to address these challenges.

Insider's solution included deploying the InStory tool for product discovery and the Hello Bar feature for promoting offers. This strategy led to a 104.9% increase in lead collection via InStory, an 86.5% increase in conversion rates via Hello Bar, and a 150.5% increase in mobile lead collection. Overall, Insider helped Lexus achieve a 12X return on investment growth.

Lexus