Case Study: Leroy Merlin boosts ecommerce revenue by 8.8% with Insider Architect

Leroy Merlin increases ecommerce revenue by 8.8% with Insider

The home improvement retailer Leroy Merlin was facing high website abandonment and low conversion rates, limiting its online revenue. To address this, they partnered with Insider and implemented the vendor's Architect solution.

Using Insider's Architect, Leroy Merlin built AI-powered journeys to reduce navigation abandonment and sent personalized price-drop notifications to interested users. This solution significantly improved engagement and conversions, leading to an 8.8% increase in ecommerce revenue.

Leroy Merlin