Case Study: Leiturinha achieves 5X ROI and 3.5% CTR with Insider

Leiturinha drives 5X ROI in 2 months with Insider

Leiturinha, a Brazilian children's book subscription service, faced the challenge of re-engaging its inactive lead base and generating quick conversions for its new LeituVerso product. To address this, they partnered with the vendor Insider to leverage its gamification and omnichannel marketing platform.

Insider implemented a solution using its Wheel of Fortune gamification feature to revive engagement and orchestrated an omnichannel journey across email, SMS, WhatsApp, and web push notifications. This strategy resulted in Leiturinha achieving a 5X ROI, a 3.5% increase in click-through rate, and 3,237 new subscriptions within just two months.

Leiturinha