Case Study: Clothing Apparel Company achieves 381% higher conversion rates with Insider

Leading Retailer Optimizes Ad Spend & Generates Quality Leads Through Predictive Segmentation Technologies

Clothing Apparel Company, a retailer with more than 40 years in business and more than 1,300 stores worldwide, relied heavily on Facebook ads but saw very little of that traffic convert. The company’s eCommerce business spans 30 native websites, and it needed a better way to improve conversion rates and make more effective use of its digital ad spend.

Using Insider’s predictive segmentation technologies, the company targeted Facebook audiences with a higher likelihood to purchase and similar online behavior, while also using Facebook’s Lookalike Models to reach new prospects. Insider’s marketing consultants and account managers helped optimize the campaign, and the result was a 381% uplift in conversion rate on Facebook ad campaigns, plus new customer acquisition on the same ad budget.