Case Study: Leading Online Travel Agency achieves 6.2% increase in bookings with Insider in-app messages

Leading OTA achieves 6.2% increase in bookings with in-app messages

A leading online travel agency sought to increase its mobile app conversion rates, which were lagging behind its desktop and mobile web performance. To address this, they partnered with Insider to leverage its in-app messaging capabilities as part of a strategy to energize users and drive bookings.

Using Insider's platform, the agency delivered targeted in-app messages offering time-sensitive coupon codes to encourage logins and prompt immediate action. This solution generated a 125.7% uplift in login rates and led to a 6.2% increase in vacation bookings, demonstrating the effectiveness of the personalized, in-channel engagement.