Case Study: Neredekal.com achieves 11,76% higher click-through-rate with Insider A/B testing

Leading hotel search engine platform increases click-through rate by 11.76% with A/B testing

Neredekal.com, a hotel search engine platform founded in 2007, wanted to improve conversions on its hotel listing and detail pages. The company used Insider’s website layout optimization and A/B testing features to evaluate a personalized overlay message with two call to action buttons and determine whether it was helping or hurting revenue.

Using Insider’s A/B testing technology, Neredekal.com removed the overlay message after testing the site with and without it. The change increased the click-through-rate to hotel booking pages by 11,76%, which generated more revenue for Neredekal.com.

Neredekal.com

Cagdas Polat

Marketing Manager