Case Study: a leading hotel chain increases mobile web direct bookings by 12.3% with Insider

Leading Hotel Chain Increases Direct Bookings on Mobile Web by 12.3% with a Countdown Timer Coupon

A leading hotel chain faced the challenge of competing with marketplace websites to convert more of its mobile web traffic into direct bookings, which are more profitable. To address this, they partnered with Insider and utilized its real-time personalization platform to deliver more relevant offers and improve the customer experience.

Insider's solution involved targeting visitors from Google Ads with a popup offering a unique 10% discount coupon. A 20-minute countdown timer created urgency, and the coupon was automatically applied at checkout. This strategy, powered by Insider's technology, resulted in a 12.3% increase in direct bookings on mobile web.