Case Study: LC Waikiki achieves 11.31% conversion rate uplift with Insider's personalized recommendations

LC Waikiki lifts conversion rate by 11.31% with Insider

LC Waikiki, one of Europe's largest retailers, was challenged to make sense of its enormous and complex customer data sets. The company was unsatisfied with its existing recommendation engines, which provided generic suggestions and lacked a truly personal approach, and it needed a better method to test and measure performance. They turned to Insider and its Smart Recommender product for a solution.

Insider implemented its machine-learning powered Smart Recommender to analyze user behavior and deliver truly personalized product predictions. The solution included built-in A/B/n testing, which allowed LC Waikiki to definitively measure the effectiveness of the recommendations against a control group. By leveraging Insider's solutions, LC Waikiki achieved an 11.31% uplift in its conversion rate.

LC Waikiki