Case Study: Kiehl’s achieves 25% higher CVR with Insider One

Kiehl’s boosts CVR by 25% with Insider

Kiehl's, a world-renowned beauty brand, needed a martech platform that could seamlessly integrate with its Salesforce Commerce Cloud to deliver no-code personalization for millions of customers. The brand sought a solution to avoid months of complex integration and to launch targeted campaigns without technical support, ultimately aiming to boost conversion rates during peak retail seasons. They partnered with the vendor Insider, using its Insider One platform.

Insider provided its Insider One Web Suite, enabling seamless integration with Salesforce in just weeks and with zero downtime. The Kiehl's team used the platform's segmentation and A/B testing tools to create personalized onsite campaigns with tailored offers for different customer tiers. This solution resulted in a 25% increase in conversion rate over the peak season and achieved a 7.6X return on investment for the brand.

Kiehl’s