Case Study: KFC Achieves a 5% Conversion Rate Uplift with Insider

KFC boosts conversion rate uplift by 5+%

KFC wanted to improve its digital experience and drive more direct conversions as competition from food aggregators made it harder to keep users on its own website. To address high drop-offs and weak brand loyalty, KFC worked with Insider and its real-time, AI-backed personalization tools.

Insider used web push notifications and personalized messaging to re-engage visitors after they abandoned the site or moved toward other food delivery providers. The approach helped KFC achieve a more than 5% increase in conversion rates, a +9% uplift in click-through rate, a +13% reduction in homepage drop-offs, and a +3% conversion rate uplift from improving the browsing experience.

KFC

Matthew Chan

Group Chief Digital Officer