Case Study: IRVINS boosts conversions and loyalty with Insider One

IRVINS boosts WhatsApp checkouts by 88% with Insider

IRVINS, a Singaporean snack brand, faced challenges with low website engagement, high customer support demand, and a fragmented path to purchase on channels like WhatsApp. To address this, they partnered with Insider and migrated to its Insider One platform to implement personalized cross-channel journeys and automate customer interactions.

Using Insider's Architect for journey orchestration, an InStory feature for product discovery, and a multi-layer Chatbot for WhatsApp and web support, IRVINS streamlined its marketing and customer service. The results were significant, including an 88% checkout rate via the WhatsApp chatbot, a 40% click-through rate from web stories to product pages, and 82% of support queries being resolved without a live agent, greatly boosting efficiency and conversion.

IRVINS