Case Study: Intersport achieves 4% higher AOV with Insider

Intersport boosts AOV by 4% with Insider

Intersport, a major global sporting goods retailer, faced the challenge of delivering generic website experiences that damaged customer trust. With a vast product catalog, they needed a way to provide highly tailored content to strengthen engagement and drive revenue. They turned to the platform from Insider to address this.

Using Insider’s Customer Data Platform and Web Suite, Intersport implemented automated, weather-triggered promotions on its website, displaying relevant products like rain jackets or running shoes based on a visitor's local conditions. Insider also provided a lead collection strategy using QR codes in stores to capture customer details. This approach increased the average order value by 4% and generated over 5,300 new newsletter leads, successfully bridging offline and online channels.

Intersport