Case Study: Lexus achieves 35% higher conversion rate with Insider

Insider helps Lexus Al-Futtaim Automotive drive leads and increase conversions by 35%

Lexus Al-Futtaim Automotive, Al-Futtaim Group’s exclusive Lexus and Toyota distributor in the UAE, needed a better way to test website changes, track customer behavior, and generate more leads and sales. Its site had coding and programming limitations, and the team wanted personalized messages, stronger lead generation, and better retargeting.

Using Insider’s A/B testing solution, templates, InStory, and Hello Bar, Lexus Al-Futtaim Automotive was able to launch campaigns quickly through Google Tag Manager and improve site engagement. Insider helped increase the conversion rate by 35%, drive a 104.88% increase in lead collection from users who viewed InStory content, and deliver an 86.52% conversion rate uplift and a 150.44% increase in leads collected.

Lexus

Alaa Tarawneh

Digital Marketing Manager