Case Study: Hypermart increases email open rates with Insider

Hypermart boosts email open rates with Insider across 200+ stores

Hypermart, an Indonesian supermarket and department store chain, sought to build deeper customer relationships via email marketing but faced a significant challenge with emails landing in spam folders. To address this, they partnered with the vendor Insider, utilizing its email marketing tools and expertise.

Insider provided email marketing training, database cleansing, and strategic support, leading to a quick integration. Using Insider's solutions, Hypermart achieved a measurable uplift in email open and click-through rates. Following this success, the partnership is expanding to include Insider's mobile app solutions for Hypermart's loyalty program.

Hypermart