Case Study: Hunkemoller achieves 20% conversion uplift with Insider Social Proof

Hunkemöller achieves a 20% conversion uplift with social proof

Hunkemöller, the women’s bodywear retailer with more than 940 stores across 21 countries, wanted to increase conversions and purchases on its site. The company looked to Insider’s social proof technology to showcase popular products and encourage shoppers to act while browsing.

Insider and Hunkemöller implemented a social proof campaign on product pages using an in-basket algorithm that highlighted items added to cart at least three times in the past 24 hours. With a 50-50 A/B test across web and mobile web, Hunkemöller saw a 20% conversion uplift on desktop and a 13% uplift across mobile devices in just a month.

Hunkemoller

Bert Middendorp

Manager eCommerce