Case Study: Watsons achieves 50% higher ROAS on Facebook with Insider Predictive Ad Audiences

How Watsons improved Return on Ad Spend by 50% on Facebook during Singles Day with Predictive Ad Audiences

Watsons, the Asia-based healthcare and beauty retail chain, was looking for a way to improve customer acquisition costs and Return on Ad Spend during Singles Day, when competition on Facebook Ads was especially intense. The company turned to Insider and its Predictive Ad Audiences feature for Facebook Ads to help target the right prospects more effectively.

Using Insider’s in-house AI-powered Likelihood to Purchase algorithm, Watsons created predictive user segments and focused on audiences more likely to buy. The result was a 50% improvement in Return on Ad Spend, with a three-figure pilot spend converted into five-figures in revenue.

Watsons

Can Durmaz

Senior Digital Performance Marketing