Case Study: Toyota boosts test drive applications by 166% with Insider

How Toyota gets more test drive applications on mobile web

Toyota worked with Insider to address a challenge common to car buyers: turning website visitors into test drive applicants. Although mobile traffic was high, many visitors left without booking, and Toyota wanted more walk-ins to its showrooms by making it easier for prospects to take the next step.

Insider recommended exit intent popups, segmented messaging, surveys, and mobile homepage personalization through its Web Suite and Customer Data Platform. Toyota said these changes drove a 166% increase in test drive applications, a 54% increase in traffic to product pages, and a 12-18% conversion rate to key campaign pages.

Toyota

Baris Erdim

Marketing Director