Case Study: Nissan boosts test drive form completions with Insider

How the World's Largest Car Manufacturer Drives Online Test Drive Applications

Nissan, one of the world’s largest car manufacturing brands, wanted to improve lead generation for test drive applications across the vehicles on its website. The team focused on encouraging more visitors to take the key step of booking a test drive, which is an important part of the automotive buying journey.

Nissan partnered with Insider to build personalization-based lead generation programs. Insider used behavioral targeting, custom forms, and a header banner for visitors who viewed multiple car detail pages or showed exit intent, and the effort lifted form completion rate by 39.78% in two weeks; the exit intent scenario alone improved form completion by 53.56%.

Nissan

Mert Alpkocak

Digital Marketing Specialist